03 projects, brief to send
Real problems from real inboxes: the brief, the design decisions, and what changed after the send.
- 01A welcome flow that sells the second product, not just the firstFive emails rebuilt as one story: who the brand is, why it works, and what to buy first. Designed mobile first, checked in dark mode.Placeholder brand ASkincare, DTC2025
- 02Abandoned cart emails that show the cart, not a stock photoA three-email reminder sequence built around the exact item left behind, with reviews doing the persuading.Placeholder brand BHome goods, Shopify2025
- 03A master template the whole team can stack without breakingTwelve modules, one Figma library and a one-page rulebook, so campaigns go out on brand without a designer in the loop.Placeholder brand CApparel, DTC2024
