Case study 03 / 03
Twelve modules, one Figma library and a one-page rulebook, so campaigns go out on brand without a designer in the loop.
- Client
- Placeholder brand C
- Industry
- Apparel, DTC
- Year
- 2024
- Services
- Template system, Campaigns, Documentation
Hover to read it top to bottom
12
Modules
40
Past sends audited
1
Page of rules
01
The challenge
Every campaign was designed from scratch, so no two emails looked like they came from the same brand and the calendar kept slipping.
02
The approach
I audited forty past sends, kept the patterns that worked and turned them into twelve modules with variants for light and dark backgrounds. Each module has spacing rules baked in, so they stack in any order.
03
The outcome
The team now builds campaigns from the library in an afternoon. The rulebook covers type sizes, button styles and image ratios.
3 designs, hover to scroll
