Case study 02 / 03
A three-email reminder sequence built around the exact item left behind, with reviews doing the persuading.
- Client
- Placeholder brand B
- Industry
- Home goods, Shopify
- Year
- 2025
- Services
- Abandoned cart, Product blocks
Hover to read it top to bottom
3
Emails in the sequence
44px
Minimum button height
0
Stock photos used
01
The challenge
The existing reminder was a generic 'You forgot something!' banner with no product in sight, and it rendered as a grey box in Outlook.
02
The approach
Dynamic product blocks sit at the top of every email, set in live text so they survive images being off. Email two adds reviews, email three repeats the checkout button after a short FAQ that answers shipping and returns.
03
The outcome
A sequence that reads well with images off, a product block the team can reuse in campaigns, and annotated specs for the developer.
3 designs, hover to scroll
